A marketing-based cooperative effort designed to enhance the profitability, competitive position and growth of corporations, media, educational institutions, and non-profit community organizations.

An imaginative approach to marketing that enables organizations to differentiate their products and services in a competitive marketplace.

For Corporate and Media Partners:

• Increase Product or Service Awareness
  
• Differentiate Products from Competition
  
• Improve Public & Investor Relations
  
• Promote Corporate Philanthropic Efforts
  
• Increase Market Share
  
• Strengthen Customer Retention
  
• Effectively Target & Reach New Markets
  
• Boost Employee Morale
  
• Visible & Proactive Approach to Community Issues
  
• Increase Return on Marketing Investment
  

Goals for the Community Organizations:

• Increase Awareness of Your Cause & Programs

• Augment Long-Term Fund Raising Capabilities

• Improve Relations with the Community

• Augment the Reach & Effectiveness of Efforts

• Inspire your Target Audience to Take Action

• Inform Targets as to How they Can Get Involved

• Sustain Long Term Efforts that Produce Results

• Take a Proactive Approach to Community Issues

• Provide Positive Influence to Corporate Partners

• Attract and Retain a Volunteer Force
  

Background:
Corporations and non-profit organizations continuously struggle with two distinct issues - money & person power - as they strive to entice clients and donors to spend more (money), and recruit outstanding employees or volunteers (person power).

Catalyst has provided solutions to this question since 1991. As a Cause & Partnership Marketing Agency, we recognize the efficiency and effectiveness of NPO’s and Corporations in developing a unified approach to achieve these goals. In all too many cases, the approach of uniting a Corporation and an NPO has, resulted in a more superficial relationship including minimal creativity and delivering little differentiation in delivering the desired results. (See Figure 1)

This traditional approach, though effective to some degree in raising funds for the non-profit and differentiating the corporation, can and has been improved upon. Catalyst is unique in having developed programs that deliver far greater results through integrated cause partnerships. (See Figure Two)

The Catalyst Approach:
In 1991 Catalyst introduced a unique form of partnership marketing wherein three additional components - Media, Philanthropy and Education expand the reach and expand the Cause Marketing Model.

This more advanced and comprehensive approach to the Cause Campaign represents a significant improvement in the promotional power and effectiveness of the campaign for all partners. The Media Partner/s and the Corporations/Associations are the cornerstones of the Partnership. Philanthropy, both Private & Corporate, provides additional support and stems directly from the accountability and credibility built into the Partnership and the NPO Collaboration. A most appealing draw for all parties is the Educational Curriculum, providing partners with a method for reaching students and their parents. This offers additional exposure that is extremely difficult to achieve for all Partners and is an opportunity for the issue to impact educational channels.