In 1991 Catalyst introduced a unique form of partnership marketing wherein three additional components - Media, Philanthropy and Education expand the Reach of the Cause Marketing Campaign and enhance the Effectiveness of the Cause Marketing Model.

This more advanced and comprehensive approach to the Cause Campaign represents a significant improvement in the promotional power and effectiveness of the campaign for all partners. The Media Partner/s and the Corporations/Associations are the cornerstones of the Partnership. Philanthropy, both Private & Corporate, provides additional support and stems directly from the accountability and credibility built into the Partnership and the NPO Collaboration. A most appealing draw for all parties is the Educational Curriculum, providing partners with a method for reaching students and their parents. This offers additional exposure that is extremely difficult to achieve for all Partners and is an opportunity for the issue to impact educational channels.