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Catalyst: Home

"Cause marketing is the fastest growing form of sponsorship in North America" -Haas School of Business, 1999

DEFINITION: A marketing-based cooperative effort designed to enhance the profitability, competitive position and growth of corporations, media, educational institutions, and non-profit community organizations.

An imaginative approach to marketing that enables organizations to differentiate their Product(s) and/or Service(s) in a competitive marketplace.

 

Catalyst: Home

Goals for Corporations & Media : : Goals for Non-Profit Organizations
Background on Cause Marketing : : The Catalyst Approach