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Taking The First Step
The Development Process

Step 1: Review Current Programs, Relationships and Market Positioning.

Step 2: Determine Goals, Review Current and Recommend Potential Methods of Achievement.

Step 3: Evaluate, Research and Recommend Strategic Partnership and Cause Marketing Opportunities that Fit the Corporate Profile.

Step 4: Develop Strategic Relationships Between Media Outlets, Corporations, Non-Profit Organizations, and Community.

Step 5: Customize Program Components - Program Development, Sponsorship Packaging, Partnership Building.

Step 6: Finalize Program Design, Direct Creation of Program Partnerships, Launch and Manage Program.

Step 7: Incorporate Ancillary Programs (Merchandise, Intellectual Properties) to Strengthen all Aspects of the Program.

Step 8: Establish On-Going Methods for Measuring Campaign Effectiveness.

 

Taking the First Step

Building Client Value : : Development Process
Catalyst Seminars, Conferences & Training : : Cause Marketing Quotes & Statistics