| THE
CHALLENGE -- Though the Space Theatre at the Fleet Science Center
was a well-recognized San Diego attraction, the Science Center lagged
far behind in recognition. With the addition of over 50,000 square
feet in new exhibit & public space, the Science Center would at
least have to attract equal or greater status as the Space Theatre
in order to support the new facilities. The Fleet Science Center
had only once attracted a corporate sponsor of the facility or one
of its program & was under-utilized & recognized by San Diego Business.
THE
OPPORTUNITY -- In the late 1990's, San Diego was achieving new
prominence as an international center for science & technology development.
These rapidly growing industries represented an ideal opportunity
for the Science Center to build support for Center programs & facilities.
As a leader in math & science education, serving over 120,000 students
annually, the Fleet offered an ideal workforce education partner
to these new industries who demanded a future workforce well prepared
in math & science studies.
THE
SOLUTION -- Following completion, submittal & acceptance of
the marketing plan, Catalyst was hired to implement its portion
of the marketing plan, entitled "Partnership 2000." Following a
comprehensive analysis of the Fleet's programs & assets, Catalyst
compiled an inventory of benefits & values for prospective partners
(sponsors).
THE
PARTNERSHIP -- Catalyst has worked with the Fleet 's development,
marketing, exhibits & education staff to package & sell sponsorships
for films, exhibits & facilities. Catalyst also designed, sold &
implemented a revolutionary concept, called "TechnoVation." TechnoVation
is an interactive public exhibit of San Diego's science & technology
industries created by leading San Diego private & public companies.
ANALYSIS
OF THE RESULT -- TechnoVation has attracted the participation
of San Diego's largest public & private companies including Qualcomm
& SAIC. The total partner investment in this program will reach
over $250,000 in the first year. TechnoVation will celebrate its
grand opening on January 8, 2000. |
