| Masters
in International Management from Thunderbird, the American Graduate
School of International Management. Created a national educational
program based upon the America's Cup Races in San Diego with a primary
goal of showcasing AT&T technologies while supporting education
and youth.
Designed,
sold (AT&T sponsorship) & implemented this $750,000 program over
a three-year period. Designed
& implemented a nationwide campaign between True Value Hardware
Stores and the National American Red Cross. Implemented a $1 million
campaign including two national television specials, point-of-sale
promotion, and co-branded product line that raised $27 million for
the ARC.
Designed
& sold a corporate partnership program to support a unique permanent
exhibit of Technology and Science designed to provide public education
and promote corporate partners at the Reuben H. Fleet Science Center
in Balboa Park. Raised $350,000 in 1998/1999.
Co-Developed
the largest environmental education, public-private partnership
in San Diego history, including program, creative slogan Think Blue?,
partnership design & sales. This partnership model and associated
promotional materials are used by the EPA in markets nationwide.
Associations
:
- Instructor:
UCSD Extension, "Cause & Partnership Marketing"
- Member:
American
Marketing Association, San Diego
- California
Board Member:
Kids Korps USA (SD Based Youth Organization)
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