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The Catalyst Team
Brian Hawkins: Marketing Engineer BS, MBA/MIM

Masters in International Management from Thunderbird, the American Graduate School of International Management. Created a national educational program based upon the America's Cup Races in San Diego with a primary goal of showcasing AT&T technologies while supporting education and youth.

Designed, sold (AT&T sponsorship) & implemented this $750,000 program over a three-year period. Designed & implemented a nationwide campaign between True Value Hardware Stores and the National American Red Cross. Implemented a $1 million campaign including two national television specials, point-of-sale promotion, and co-branded product line that raised $27 million for the ARC.

Designed & sold a corporate partnership program to support a unique permanent exhibit of Technology and Science designed to provide public education and promote corporate partners at the Reuben H. Fleet Science Center in Balboa Park. Raised $350,000 in 1998/1999.

Co-Developed the largest environmental education, public-private partnership in San Diego history, including program, creative slogan Think Blue?, partnership design & sales. This partnership model and associated promotional materials are used by the EPA in markets nationwide.

Associations :

  • Instructor: UCSD Extension, "Cause & Partnership Marketing"
  • Member: American Marketing Association, San Diego
  • California Board Member: Kids Korps USA (SD Based Youth Organization)

 

The Catalyst Team

David C : : Brian H : : Parker P