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Catalyst: Home
Background On Cause Marketing

Corporations and non-profit organizations continuously struggle with two distinct issues - Money & Person Power - as they strive to entice clients and donors to spend more (money), and to recruit outstanding employees or volunteers (person power).

Catalyst has provided solutions to this question since 1991. As a Cause & Partnership Marketing Agency, we recognize the efficiency and effectiveness of Community Organizations and Corporations in developing a unified approach to achieve these goals. In all too many cases, the approach of uniting a Corporation and an Community Organization has, resulted in a more superficial relationship including minimal creativity and delivering little differentiation in delivering the desired results.

This traditional approach, though effective to some degree in raising funds for the Community Organization and differentiating the Corporation, can and has been improved upon. Catalyst is unique in having developed programs that deliver far greater results through integrated cause partnerships.

 

Catalyst: Home

Goals for Corporations & Media : : Goals for Non-Profit Organizations
Background on Cause Marketing : : The Catalyst Approach