| Cause
Marketing is Second Only to Sports Marketing in North America Sponsorship
Spending: Sponsorship
investment in cause marketing will hit $921 million in 2003 reflecting
a 10.3% increase over the $835 million spent by North American companies
in 2002. In 2002, cause marketing grew by more than 13%. (Source:
IEG, Inc.)
Marketing,
Public Relations, Advertising & Special Events: “Founded
in 1991, Catalyst is a cause-related marketing, media, advertising
and special event consultancy serving corporations, media and educational
groups, non-profit organizations, and government agencies in the
design, creation & implementation of marketing, branding and promotional
strategies through community partnerships.
Hispanic
Marketing & Promotion: Catalyst cause marketing strategies
have proven highly effective in Hispanic marketing efforts. We have
developed a number of campaigns that appeal to the Latino market’s
sense of community and affinity for those companies and organizations
that work in partnership to improve Hispanic education, health,
and other community issues. Catalyst Hispanic Cause Marketing strategies
for companies that include Wells Fargo and Farmers Insurance help
strengthen consumer relationships, build brand loyalty, and augment
customer and employee recruitment.
Catalyst Network: Catalyst maintains relationships
with companies, media and organizations nationwide. Our client and
contacts include key participants and decision makers in general
market and Hispanic marketing, advertising and public relations
nationally.
Catalyst
creates the strategic architecture for public/private partnerships
that are designed to generate revenue and brand awareness for our
clients. Catalyst serves regional, national and multinational clients
through its headquarters in San Diego. |